Vietnam Mobile Phone Export & Import Data: Leading Brands and Market Trends

Vietnam has quickly emerged as a major player in the global mobile phone business, both as a growing user base and as a manufacturing powerhouse. The country has become one of the world's leading exporters of mobile phones thanks to a solid industrial base, advantageous trade agreements, and a consistent influx of foreign direct investment. Vietnam is also an active importer of cellphones as a result of the country's growing local demand. We can comprehend the size, direction, and momentum of Vietnam's mobile phone trade landscape and its impact on the larger global market by taking a close look at verifiable Vietnam import and export data through our portal Cypher.

Export Overview

It is impossible to overestimate Vietnam's strategic significance in the global supply chain for mobile phones. InterCountryal electronics firms have made large investments in the country in recent years. For instance, Samsung has established Vietnam as its largest production centre outside of South Korea, with its facilities in Bac Ninh and Thai Nguyen presently producing over 50% of its global smartphone output. Apple's manufacturing partner Foxconn has also increased Vietnam's export capabilities by shifting a portion of its production there. Mobile phone shipments alone valued to almost $57.7 billion in 2024, according to Vietnam's export figures, making this sector one of the largest contributors to the Country's overall export earnings. This information demonstrates Vietnam's growing dominance over the mobile phone value chain, encompassing both global distribution and manufacturing.

A closer examiCountry of Vietnam export data by country reveals that, with over $14.2 billion worth of imports in 2024, the US continues to be the top market for Vietnamese mobile phones. With a combined import of $11.9 billion, the European Union…especially Germany, the Netherlands, and France…came in second. The United Arab Emirates, South Korea, and India were additional important markets. These numbers demonstrate how Vietnam has successfully entered a variety of interCountryal markets by utilising its geographic location, labour efficiency, and robust trade policies.

Foreign-invested businesses dominate the mobile phone export market. With about 60% of Vietnam's exports of mobile phones, Samsung Electronics is without a doubt the market leader. Other significant participants include Xiaomi's contract manufacturers, Foxconn, Bac Ninh Electronics (a supplier to Samsung), and, to a lesser degree, Vietnamese companies like Vingroup's Vsmart, but the latter has suspended operations since 2021. Even though non-Vietnamese brands account for the majority of export volume, they nevertheless contribute significantly to Vietnam's economy in terms of employment, industrial growth, and knowledge transfer.

Vietnam has witnessed a significant increase in the export of mobile phone components in addition to completed smartphones. Touch panels, camera modules, lithium batteries, chipsets, and motherboards are becoming more and more common in the export market, according to Vietnam export data. Vietnam has been able to keep more value from each exported device thanks to the growth of the component ecosystem, which has been fuelled by investment from South Korean, Japanese, and Taiwanese suppliers. Hundreds of enterprises manufacturing the mobile phone and electronics industries are now located in industrial parks in provinces like Hai Phong, Bac Ninh, and Vinh Phuc.

Imports Overview

Regarding imports, Vietnam's import data shows a similar upward trend, especially when it comes to sourcing mobile phones and parts for both domestic production and use. More than $14.3 billion worth of mobile phones, parts, and associated electronics were imported into Vietnam in 2024. Taiwan, Japan, South Korea, and China accounted for a large share of these imports. These imports are necessary for assembly and re-export following final manufacturing, in addition to retail distribution. For instance, Vietnam's assembly plants frequently import high-performance processors and screen modules for final integration.

The domestic smartphone market in Vietnam is expanding quickly as well. With more than 100 million residents and rising smartphone adoption, the Country offers both domestic and foreign mobile phone companies a sizable market. Industry polls indicate that 72% of Vietnamese people own a smartphone as of 2024, and by 2026, that number is predicted to increase to 78%. More than 50 percent of all online transactions in the Country are conducted through mobile commerce, and more than 50 million people frequently use smartphones. These figures closely match the surges observed in Vietnam import data, particularly around mid-year sales campaigns, Tet, and the introduction of new models.

Samsung, Apple, Xiaomi, OPPO, Vivo, and Realme are the most well-known brands in the retail sector. Apple's iPhones continue to dominate the premium market, while Samsung maintains its leadership in both the flagship and mid-tier divisions. In rural and cost-conscious regions, Xiaomi and Realme are gaining ground. Strong quarterly swings are also evident in Vietnam import statistics, which usually corresponds with periods of product launch and promotional offers.

Grey or parallel imports are another way that certain mobile phones get into the Vietnamese market in addition to legitimate imports. Through unofficial methods, many small and mid-sized retailers purchase mobile phones from neighbouring markets such as mainland China, Hong Kong, and the United Arab Emirates. Even though official Vietnam import data doesn't always include these, they have a big impact on availability and price. In order to offset this, the government is promoting stricter customs enforcement and urging companies to sell directly to customers through approved e-commerce platforms.

The Vietnamese government has actively contributed to this expansion. In order to draw in high-tech manufacturing, streamline customs procedures, and provide tax breaks for IT companies, a number of industrial and economic measures have been implemented. Vietnam has also been able to export mobile phones to important countries with lower or no tariffs thanks to trade agreements including the CPTPP, RCEP, and EVFTA. In addition to increasing exports, these rules have made it easier to import goods for local assembly and distribution.

Whats’ Next

According to industry projections, the mobile phone segment's Vietnam import and export figures are expected to continue growing. Over the next three years, experts predict that smartphone exports will grow at an annual pace of 7–10%, primarily due to increased outsourcing from businesses seeking to diversify away from China. Similar to this, it is anticipated that domestic consumption would increase in tandem with income growth, the adoption of digital technology, and a younger, highly connected, and tech-savvy populace. Vietnam's mobile sector is anticipated to draw more foreign investment in manufacturing and retail due to the impending 5G growth and the country's increasing reliance on mobile-first services.

Businesses in the electronics, retail, and logistics industries need to rely on trustworthy, up-to-date trade data in order to take full advantage of these prospects. Companies can identify top exporters, track shipment volumes, evaluate seasonal patterns, and determine which models and components are most in demand by having access to comprehensive Vietnam export data. In a same vein, tracking import cycles, detecting price-sensitive times, figuring out product availability gaps, and comprehending market demand all depend on Vietnam import data.

Vietnam's whole mobile phone export and import ecosystem is covered by the verified, shipment-level trade data that Cypher offers. Users can search data on our site by HS code, product type, exporter or importer name, country of origin or destiCountry, and more. Companies utilise this information to benchmark pricing, lower risk, improve procurement, and produce quality leads. Access to trustworthy Vietnam import and export statistics can significantly enhance your decision-making process and competitive edge, regardless of your role as an OEM supplier, trader, or market analyst.

As we sum up this article, Vietnam's mobile phone industry is a major component of its economy and a hub for interCountryal supply chains. With millions of users driving domestic demand and major brands depending on Vietnamese production, the country’s dual role as a mobile phone importer and exporter is more important than ever. Vietnam is ideally situated to be at the forefront of this transition as Southeast Asia's digital penetration rises and global electronics manufacturing continues to change. Having access on the appropriate data is essential for companies wishing to interact with the Vietnamese mobile phone industry; it is not a luxury.

Contact our team at Cypher exim to gain access to personalised Vietnam mobile phone trade statistics and research. One data point at a time, we're assisting multiCountryal corporations in identifying trade trends, monitoring rivals, and establishing connections with the appropriate marketplaces.